Serbia Paralympic Committee welcomes new sponsor

Posted:
March 24, 2026
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The agreement signed in Belgrade last week makes the Parasport Foundation the main supporter through to Los Angeles 2028, providing financial backing and measures to raise the visibility of disability sport.

Serbia and its athletes have already reaped the benefits of the agreement during their participation in the Milano Cortina 2026 Paralympic Winter Games. The focus is now firmly on the next two years, during which this new partnership will shape the support plan, including its structure, opportunities and requirements.

It is also expected to contribute to the stable and effective operation of the national governing body for the sport in the country. The partnership will include joint initiatives to promote Paralympic values, raise the profile of its athletes and encourage the development of an inclusive sporting environment.

Nada Matic and Borislava Perić-Ranković at Paris 2024. Michael Reaves/GETTY IMAGES

The Parasport Foundation is a registered charity in Serbia dedicated to creating sustainable opportunities for people with disabilities to participate in sport and physical activity. It supports the development of Paralympic disciplines, promotes grassroots engagement and advocates for equal opportunities in sport.

"Supporting the Paralympic Movement is not a one-off initiative, but a long-term, systematic commitment to which I have dedicated many years," explained Oleg Boyko, founder of the Parasport Foundation, upon the announcement of the agreement. He emphasised the importance of initiatives that go beyond ’competitions and medals’ to become "a powerful instrument of social integration".

Officials from both organisations identified the next two years as a "decisive step in the development of sustainable programmes". The terms of the agreement thus lay the foundations for long-term collaboration aimed at enhancing inclusivity by making sport accessible to everyone.

Luka Vilkar, participating at the Milano Cortina Paralympic Games. Mattia Ozbot/GETTY IMAGES

Zoran Mićović, president of the Paralympic Committee of Serbia, recalled the support the Parasport Foundation had provided to his organisation in previous years, noting this cooperation has taken a step further. He described the new sponsor as ’a reliable and strategically committed partner’ and emphasised efforts leading to the formation of the alliance were driven by the priority of improving the environment for athletes. "It will enable our athletes to prepare at the highest level for major international competitions," he said.

Since competing as an independent nation recognised by its national Olympic committee in 2008, Serbia has won 28 Paralympic medals: eight gold, 13 silver and seven bronze. Its most successful sports are athletics, boccia, wheelchair tennis, and Paralympic weightlifting, while it has recently been working to improve its performance in winter sports, where there is significant room for growth.